Saturday, January 3, 2009
Radio is an Advertising Medium
Advertisers enjoy the specialization of radio because it gives them access to homogeneous groups of listeners to whom products can be pitched. Since the entrenchment of specialized formats, there has not been a year in which annual billings - dollars earned from the sale of airtime – have declined
Radio is an attractive advertising medium for reasons others than its delivery of a homogeneous audience. Radio ads are inexpensive to produce and therefore can be changed, updated, and specialized to meet specific audience demands.
Advertisers enjoy the specialization of radio because it gives them access to homogeneous groups of listeners to whom products can be pitched. Since the entrenchment of specialized formats, there has not been a year in which annual billings - dollars earned from the sale of airtime – have declined
Radio is an attractive advertising medium for reasons others than its delivery of a homogeneous audience. Radio ads are inexpensive to produce and therefore can be changed, updated, and specialized to meet specific audience demands.
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